The method that supermarkets can employ Essay Example for Free

The method that supermarkets can employ Essay One method that supermarkets can employ to keep a competitive edge in the market share while competing with the larger supercenters is to appeal to the information-savvy customer by installing new technologically-advanced equipment. Examples of these include electronic shelving labels that are linked to backroom computers and automatically update price changes. Changes in pricing are updated automatically, thus delivering ethical information to the consumer in a timely fashion. Another way of keeping customers happy, and thus repeat customers, is updating customers’ hand-held devices or mobile phones upon entering the store with updated information about current specials, providing the consumer with relevant and valuable information. Another strategy is to employ customer relationship management solutions and loyalty programs. Research has shown that for most supermarkets, the top 30 percent of supermarket’s customer base accounts for 75 percent of their sales. Effective customer relationship programs will find ways to best appeal to the top 30 percent of their customers, and brainstorm ways to nourish and strengthen consumer relationships. As technology advances, many supermarket chains are discovering that their current Point-Of-Service (POS) technology is antiquated. The older technology will cripple supermarkets from gaining a competitive edge on the market share. Therefore, successful supermarket chains must maintain newer operating systems, with â€Å"plug and play† capability, that offer flexibility, self-management, self-diagnosis, and self-correction. The newer technology will offer a better shopping experience for the customer, and a competitive advantage for the retailer. Staying above the technology curve keeps consumers ethically informed of price changes and current inventory, and keeps a culturally diverse population happy with up-to-date information delivered in a relevant and sophisticated fashion. In 2002, the Coca-Cola Retailing Research Council commissioned a study of emerging trends in the supermarket industry. One finding indicates that supermarkets are increasingly tapping into the growing potential of America’s ethnic grocery shoppers. Supermarkets are implementing marketing and merchandising strategy to appeal to targeted groups of African Americans, Hispanics, and Asian-Americans, which comprise 1/3 of the total American population. This report, titled, â€Å"Grow with America: Best Practices in Ethnic Merchandising,† is filled with over 120 interviews with business owners and managers of chain supermarkets, independent grocery stores, food distributors, and food manufacturers. The study revealed that part of capturing the market share of grocery consumers is targeting and appealing to ethnic customers. Capturing the demographics of consumers can be successfully integrated into the customer relationship management policy of the supermarket chain or independent retailer. A few successful programs that supermarkets are currently using to appeal to the ethnic shopper are customized product assortment, strategies in merchandising, creating a store culture through signage, community outreach, language, community relations strategies, maintaining diverse staffing, and cultivating a diversity philosophy. This study was produced by a leading ethnic marketing research company and a marketing consulting firm specializing in ethnic markets. Together, these two companies conducted extensive research over the course of one year to compile existing research and interview leading executives and merchandisers in the supermarket industry.

T.S. Eliot’s The Waste Land - The Most Influential Work in Modern Liter

T.S. Eliot’s "The Waste Land" - The Most Influential Work in Modern Literature T.S. Eliot’s "The Waste Land" is considered by many to be the most influential work in modern literature. First published in 1922, it captures the feelings and sentiments of modern culture after World War I. Line thirty of "The Waste Land," "I will show you fear in a handful of dust," is often viewed as a symbol of mankind’s fear of death and resulting love of life. Eliot’s masterpiece—with its revolutionary ideas—inspired writers of his era, and it continues to affect writers even today. In the first two lines of "The Waste Land," Eliot says, "April is the cruellest month, breeding/Lilacs out of the dead land" (l. 1-2). Eliot shows the connection between death (emptiness) and life (fulfillment). Flowers and trees awaken and grow after the long, harsh winter months. The plants receive nutrients—and life—from the decayed remains of past vegetation. Yulisa Maddy’s No Past No Present No Future begins with the same ideas of new life beginning out of death. Joe Bengoh, after witnessing the fire that destroys his house, mumbles, "My parents dead?" (3). His callous words hardly conceal his true feelings of contempt for his parents. Joe’s suppressed jubilation is apparent in his next few thoughts. He thinks that, after the tragic death of his parents, Father O’Don will surely accept him at the mission house. In an attempt to make himself look troubled and distraught, Joe sticks his finger into his mouth and then rubs his eyes. Joe "kept on d oing this until his eyes went red and felt as if he had been crying" (6). Joe ends up being accepted to the mission house, and he becomes inseparable from his new friends, Ade John and Santigie Bombolai. Joe’s new, positi... ...ecognize these changes in his work. The works of Ernest Hemmingway and F. Scott Fitzgerald follow Eliot’s, and America’s, ideas and trends. Hemmingway’s A Farewell to Arms (1929) also deals with World War I and the modern ideas toward sex. Fitzgerald’s The Great Gatsby (1925) portrays the alcoholism and sexual promiscuity of the Jazz Age. In No Past No Present No Future, The "Brothers Three" use alcohol and drugs quite frequently, and they all tended to sleep around as well. The revolutionary ideas described in Eliot’s "The Waste Land" influenced many great writers in the past and continue to have an impact on authors today. Works Consulted Bible, The. New International Version. Zondervan: Grand Rapids, 1996. Eliot, T.S. The Waste Land, Prufrock and Other Poems. Mineola, NY: Dover, 1998. Maddy, Yulisa Amadu. No Past No Present No Future. Oxford: Heinemann, 1996. T.S. Eliot’s The Waste Land - The Most Influential Work in Modern Liter T.S. Eliot’s "The Waste Land" - The Most Influential Work in Modern Literature T.S. Eliot’s "The Waste Land" is considered by many to be the most influential work in modern literature. First published in 1922, it captures the feelings and sentiments of modern culture after World War I. Line thirty of "The Waste Land," "I will show you fear in a handful of dust," is often viewed as a symbol of mankind’s fear of death and resulting love of life. Eliot’s masterpiece—with its revolutionary ideas—inspired writers of his era, and it continues to affect writers even today. In the first two lines of "The Waste Land," Eliot says, "April is the cruellest month, breeding/Lilacs out of the dead land" (l. 1-2). Eliot shows the connection between death (emptiness) and life (fulfillment). Flowers and trees awaken and grow after the long, harsh winter months. The plants receive nutrients—and life—from the decayed remains of past vegetation. Yulisa Maddy’s No Past No Present No Future begins with the same ideas of new life beginning out of death. Joe Bengoh, after witnessing the fire that destroys his house, mumbles, "My parents dead?" (3). His callous words hardly conceal his true feelings of contempt for his parents. Joe’s suppressed jubilation is apparent in his next few thoughts. He thinks that, after the tragic death of his parents, Father O’Don will surely accept him at the mission house. In an attempt to make himself look troubled and distraught, Joe sticks his finger into his mouth and then rubs his eyes. Joe "kept on d oing this until his eyes went red and felt as if he had been crying" (6). Joe ends up being accepted to the mission house, and he becomes inseparable from his new friends, Ade John and Santigie Bombolai. Joe’s new, positi... ...ecognize these changes in his work. The works of Ernest Hemmingway and F. Scott Fitzgerald follow Eliot’s, and America’s, ideas and trends. Hemmingway’s A Farewell to Arms (1929) also deals with World War I and the modern ideas toward sex. Fitzgerald’s The Great Gatsby (1925) portrays the alcoholism and sexual promiscuity of the Jazz Age. In No Past No Present No Future, The "Brothers Three" use alcohol and drugs quite frequently, and they all tended to sleep around as well. The revolutionary ideas described in Eliot’s "The Waste Land" influenced many great writers in the past and continue to have an impact on authors today. Works Consulted Bible, The. New International Version. Zondervan: Grand Rapids, 1996. Eliot, T.S. The Waste Land, Prufrock and Other Poems. Mineola, NY: Dover, 1998. Maddy, Yulisa Amadu. No Past No Present No Future. Oxford: Heinemann, 1996.

Hybrid Cars

Hybrid cars are the transportation of the future. Humans have been driving around since the 1880’s. They started off as simple, one-cylinder machines, to today, where they are twelve cylinder animals. From fuel-efficient coupes, to gas guzzling SUVs, or even the ultra expensive supercars, all use gasoline. The use of this gasoline makes or breaks the selling point of the car. We base the cars off of their utility; the gas-guzzlers may be the ones with the most torque and pulling power, but the gas savers protect the environment and maybe save a few pennies in the pocket.Overall, the controversy is whether hybrid cars are really that much better than their all gas counterparts. Hybrid cars may save the environment from fuel emissions, but they do not save the driver nay substantial amount of money overall. The basics of a hybrid car are pretty easy, but the complexity comes with comparing them to all gasoline cars. The main aspect of a hybrid car is the engine. In normal gasoli ne cars there is only one engine, but in hybrid cars there is one gasoline engine and one electric engine. The two engines work in harmony; if the electric engine runs out of power the gasoline engine charges it.This process saves money on gas. Typically, a hybrid car get around 48-60 miles per gallon. This is a lot of mileage compared to most gasoline cars, which average about 18-26 miles per gallon. In addition to getting more gas mileage, hybrid cars cut down on fuel emissions. This can be illustrated by this graph: Another important aspect of a hybrid car is actually when it is coming to a stop. In a plain old car all of the energy and momentum that had been gained through accelerating is lost when braking. This makes city travel rather inefficient. Hybrids fix this; they capture breaking energy and use it to charge the battery.This not only saves fuel but also has less wear and tear on the break pads. In the same ballpark as the breaking, the engine saves fuel by turning off an d on often. When a hybrid vehicle comes to a complete stop the engine turns off and saves energy. It then restarts and turns back on once the accelerator is pressed. By doing this, energy is not wasted through idling. Utilizing the electric engine, it creates a boost for the combustion engine paired with it. This allows a smaller, less clunky, and more efficient engine to be used. Overall, the differences of the hybrid car make for a new technological driving experience.The value of a hybrid car is based off of its practicality. Does it really do what it says it does? Does it save me any money on gas? Does it function to cut down on emissions? Is it worth the extra money? Well here’s some information: a Honda Civic gets around 36 miles per gallon, a typical hybrid costs around $19,000-$25,000, a typical gas vehicle costs around $14,000-$17,000. The price difference comes from the complexity in the process of building the car. Also, not only affecting the price, the production of the car creates plenty of emissions and a whole bunch of energy. This puts â€Å"zero emission vehicles† to sleep.Creating another question, â€Å"Are all of these statistics true? † The production of hybrid cars has almost solely come from foreign countries, such as japan and China. Only recently have American companies been trying to dip their hand into the hybrid pool. Overall, the American creation of hybrids has only been poor attempts just to put their name out there in the market. Doing this is focusing on adding to their all gas cars because they also promote fuel efficiency. The drawbacks are clear and make the pros not quite outweigh the cons in the end. The wheel-to-well aspect put the nail in the coffin for hybrid cars.Focusing on the entire production, the process cancels its strives for efficiency by its complexity. Also, the argument for â€Å"zero emissions† is also false due to the process to create the car itself. Finally, the fuel usage ma y be a bit better then typical gas vehicles; it does not cancel out the immense price jump to the hybrid. This makes the price of the car not worth it, and much more favorable to buy it gas counterpart. Overall, the verdict is that a hybrid car does not really do that much for the driver except for its major selling points, â€Å"It’s a green, new technology! †

Pros And Disadvantages Of The Internet - 1250 Words

The Internet is a beneficial tool that an immeasurable amount of people use. Some see it as source of entertainment. Others might see it as a way to get quick information or a good place to share ideas and opinions. As amazing as the internet is, could it really have a downfall or disadvantage? With always improving technology like the internet around, people find it hard to just sit down and look through a book or even flip through a magazine. The internet has so much to offer. To some it may seem like it has way more than books can give, but we shouldn’t just throw out books because the internet has better technology. â€Å"Karp, Friedman, and Davis -- all well-educated men with keenness for writing -- seem fairly sanguine about the decay of†¦show more content†¦Access to the internet is becoming easier and utilization of mobile devices has made it more frequently used. The website also says Social networking is one of the most popular online activities. Socializing with friends and sharing ideas and online shopping are amongst the most popular reasons for internet usage. So does all this use of the internet affect how we learn? A website article on CNET.com called The internet can make you smarter experts says†¦ talks about how just general scanning and use of the internet can improve reading and writing skills. While many agree that using websites like google or wikipedia are very useful. Others don’t really think they live up to the hype. Critics of websites like google say that the quick information makes us â€Å"intellectually lazy†. It also says that it lowers our abilities to concentrate. Some even say that it will both make us intelligent and also unintelligent. That we will have complex systems for both difficult and simple task. It just depends on what the person does with that technology. Another question to ask is how has the development of the internet changed us? The internet has changed everything about us says an article called How the Internet Has Changed Everyday Life. Just think about common task that are done throughout the day. Like looking at the news. Maybe a while ago it was normal to go and pick up a newspaper for news, or write a letter to communicate. Or maybe actually going to a store to shopShow MoreRelatedThe Advantage of VPN Security and Design735 Words   |  3 Pagesis one of the popular technologies to accomplish these goals. According to Tyson and Crawford, a VPN is a private network that uses the Internet to connect remote sites or users together. By using a VPN, an organization ensures security that non-authenticated user can intercept the encrypted data. This article will discuss about the advantages and disadvantages when VPN comes to its security and design to a higher level of secure communication when compared to other remote methods of communicationsRead MoreBenefits Of Moving On Cloud Providers, Pros And Cons Essay723 Words   |  3 Pagesproviders, pros and cons The following contains the pros and cons of moving IT infrastructure to cloud providers. As well as how the company may benefit strategically from moving out current ERP system to cloud computing. Also, as requested certain cloud computing jargon will be defined. Definitions Software as a service (SAAS) – is a way to deliver applications via the internet as a service. Meaning, in place of installing and maintaining software on location you can access it through the internet fromRead MoreEssay about On Line Recruiting936 Words   |  4 PagesOn-Line Recruiting On-line recruiting is the process of attracting and hiring applicants for positions within an organization through use of the internet. In this paper I will assess an on-line recruitment service, identify the advantages and disadvantages of this vehicle as a recruiting technique for an organization, evaluate the pros and cons of dealing with virtual resumes, and develop criteria an organization can use for selecting an on-line recruiting service. CareerBuilder.com isRead MoreOnline Buying and Selling1001 Words   |  5 PagesBack before the internet became so popular, people would look through their local paper if they were looking for a car for sale, a house for rent or sale, or used furniture and appliances to try to get a deal; Now people just sign on to sites like EBay and Craig’s list to find people selling things that they are interested in purchasing. Although there are many benefits to using sites like those or even to be able to look into local sales online, but there are also some down sides to this type ofRead MoreOnline Education Is A Type Of Distance Learning1142 Words   |  5 PagesIntroduction Online education is a type of distance learning that involves taking college courses without attending the campus. Instead students and professors interact over the Internet. It utilizes the Internet or video conferencing to create learning communities. Course materials are provided on a Web site and are occasionally found on CD-ROM; email, bulletin boards, forums, and chat rooms are used to interact with other students and teachers. (â€Å"Online Learning?† 2015) In 1873 the first officialRead MoreAdvertisements: Advantages and Disadvantages756 Words   |  4 PagesDiscuss the advantages and disadvantages of advertisements. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are oftenRead MoreThe Definition And History Of Cloud Computing Essay1644 Words   |  7 Pagesdefinition of cloud computing, which is basically using the Internet for computing resources and applications so that they do not need to do it in-house (Hoffer, George, Valacich, 2014). Each different organizational culture (SF: Collaboration, ST: Control, NF: Cultivation, and NT: Competence) has different beliefs and practices that make it more or less likely to adopt new practices such as cloud computing (Atler, Shaw, 2003). They must weigh pros such as flexibili ty, the ability to work from anywhereRead MoreAdvantages And Disadvantages Of Social Media769 Words   |  4 Pages Social Media Paper Joshua Yates HUM/186 10/1/2017 Allyson Wells â€Æ' The Advantages and Disadvantages of Social Media and Obtainable Information Social media has become an integrated part of our culture and a useful communication tool when properly used. Every day people log on to social media sites to get updates on everything from celebrities, family, and friends to top stories and breaking news. We also use social media in our professional lives. Individuals use social media as a cost-effectiveRead MoreCase 7,81001 Words   |  5 PagesWhat are the advantages and disadvantages of the growth strategies pursued by Ahold, Carrefour, and Wal-Mart? Ahold Global Expansion (1970’s—Spain, Portugal, United States; 1990’s—Central Europe, Latin America, Asia) Pro: High penetration in U.S. market. Con: Low penetration in its mother continent. The profit margin for Ahold’s U.S. division is 5.7 percent, while the profit margin for the European division is only 3.9 percent of sales. Pro: High international experienceRead MoreRecruitment And Staffing Proposal : Recruitment Essay1393 Words   |  6 Pagespossible candidate. Sincerely, Catherine Ballesteros (1) Durai, Pravin. Chapter 6: Recruitment. Human Resource Management. N.p.: Pearson, 2010. 131. Print. (2) HR World. (August, 2015) The Pros and Cons of Employee-Referral Programs. Retrieved July 30, 2015, from http://www.hrworld.com/features/employee-referral-pros-cons-081208/ Recruitment and Staffing Proposal 3 Recruitment Approaches (External) and (Internal) â€Å"A good recruitment strategy should inform qualified individuals about employment opportunities